Copy Logic!

Back in the "old days," most marketers, publishers, and other clients of direct-response

had a kind of slapdash approach to reviewing copy. The process left the copywriter confused and frustrated, more often than not.

But years ago, Mark Ford (who you may know as Michael Masterson), who was instrumental in creating the Accelerated Program for Six-Figure Copywriting, created a practical and effective approach to copy reviews. It's the quickest way to bring "okay" copy to A-level. And he and his colleague, Mike Palmer, have written a book all about this process.

Copy Logic! is the perfect tool for copywriters of any skill level. It'll help you hone your craft and be better able to tackle real-world projects.

http://www.awaionline.com/mmr/wir/