The Creative Process Illustrated How Advertising's Big Ideas Are Born By W. Glenn Griffin, Deborah Morrison

http://www.mydesignshop.com/creative-process-illustrated/?lid=JFprep101514
Most design books capture the results of good ideas, but very few capture the idea-generation process in way that can inspire fresh thinking and better work. However, The Creative Process Illustrated represents a rare and remarkable look into the creative process of the top minds in advertising, and answers the question, "How are big ideas born?"