Book Marketing: Tactics and Trials

I don’t know if there’s any way a debut author can (or should) totally keep their

cool during their first book release, but there is a lot a new author can do to make sure your freakout doesn’t derail your success.

Step one: Prepare a marketing plan as well as you can.

Step two: Execute the plan and track the results.

Step three: Modify the plan future efforts based on what you learn.

These three steps are what the Tactics and Trials column is all about.

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