The E-Myth Revisited by Michael Gerber.

The E-Myth, the entrepreneurial myth, says that just because you’re good at doing something

(like coaching), you think you can be good at running a business doing that something.

Right there, from the very beginning, you’ve set yourself up for an uphill battle if you blindly pursue your passions without pausing to understand the journey you’re about to take as a business owner.

Throughout this book you’ll follow the story of Sarah a pie-maker who decided to go into business because she made the best pies! I’m guessing that when you follow along Sarah’s adventure you’ll find yourself in many of the scenarios along the way.

http://coachesconsole.com/emyth/?inf_contact_key=87a70f1dfc10bd709c0f9c6f37c3944ef79366f814bbbe079fc9402f46359afd