Start With Why

https://www.startwithwhy.com/Portals/0/Downloads/StartWithWHYChapter.pdf

"It doesn't matter what you do, it matters Why you do it." With a little discipline, anyone can learn to inspire. Start With Why offers an unconventional perspective that explains Why some people and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and, most importantly, are able to repeat their success over and over.