SEO, Content and Design Optimization for Editors and Designers By David Holston

http://www.mydesignshop.com/design-for-online-engagement-t1513?et_mid=696412&rid=248939721

Design for Online Engagement by David Holston is a helpful, straightforward guide to utilizing design optimization and SEO in order to maintain an effective website.

In order to visitors to engage on your site, you must first establish communication fundamentals for how your website functions, which is covered in detail in Part I. If you’re looking for an SEO guide, Part II is where you’ll find the bulk of information on the functionality of search engines, executing and utilizing keyword research, link building, and more. Part III is all about taking your communication model and SEO and applying these to the pages of your website in order to inspire engagement from your audience. Here you’ll hone in on your online strategy as it relates to the needs of your audience. Once you’ve established a functional strategy, it’s time to practically apply it to the content of your website in Part IV. Learn how to ensure you’re achieving your online goals in Part V, and gather a little information about what comes next in Part VI.

Whether you’re new to the world of online content development or not, you’re sure to find helpful advice in this design optimization guide that will put you on the path to improving your website. Take action on improving your website’s content, and perhaps it will inspire your audience to take action, as well.